We Don't Deliver

Stelios Haji-Ioannou's philosophy on launching Easyjet in 1995 was simple: “under-promise and over-deliver.” It seems to me that we've been guilty of having the opposite approach.

We've spent the last couple of years convincing ourselves that once Ugarte finally gets fit we'll run away with the league, that Eifion Williams will return as fresh as a daisy, that players will eventually regain their lost form or experienced signings will find the form they once had. Such triumphs of hope over logic have got us where we are today.